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Customer Service Excellence of the Year: Green Lawn Fertilizing/Green Pest Solutions

Posted Monday, October 9th, 2017

Programs & Events, Member News, Featured Member, Business Tips

We caught up with this year’s Customer Service Excellence of the Year Award winner to see how the Philadelphia business community has contributed to their success.  Check out what Matt Jesson, President & Owner of Green Lawn Fertilizing/Green Pest Solutions, has to say as we highlight one of the excellent small businesses that drives the Greater Philadelphia region. Join us to celebrate the 35th Annual Excellence Award winners on Thursday, November 9 »

Green Lawn Fertilizing / Green Pest Solutions is both the largest privately owned and operated lawn care company and pest control company servicing the Greater Philadelphia region. Providing personalized service, their professional technicians have all been through rigorous hands on training by certified applicators and are properly licensed, insured, and certified by the state.

Having run a landscaping business in college, Matt Jesson, President & Owner of Green Lawn Fertilizing/Green Pest Solutions, discovered that the most profitable part of his business was fertilizing and weed control for lawns.

“The marketplace in Chester County did not have many local fertilization companies,” explains Jesson. “So I decided to focus entirely on fertilization and weed control, and started Green Lawn Fertilizing.”

Eight years down after Green Lawn Fertilizing’s launch, Jesson began the pest control business, Green Pest Solutions, after discovering the “synergy of the two businesses.”

“Both lawn care and pest control are service area businesses which require you to come to your customers, so they are similar logistically,” says Jesson. “Also, they require applicator training and licensing and treating a lawn properly requires treatment for surface feeding insects.”

When asked about his inspiration, Jesson says it comes from fellow lawn care and pest control companies across the county. These companies have “come up with great ideas on how to effectively run their business and since almost all of them are regional they are largely willing to collaborate,” explains Jesson. “I have gotten inspiration from many of these company’s leaders. I have a peer group with 9 other industry owners where we talk about what is working for our companies and what is not.”

Heavily relying on the business model that “a business is only good as its employees,” Jesson describes his hiring process as extremely picky, requiring all technicians to pass a drug test and have a clean background check. In addition to reliable employees, Jesson puts great emphasis on company loyalty. He explains, “I treat my employees well and compensate them well and in turn they remain productive for my company for a long time.”

It seems as if his employees truly do remain productive for a long time, as there is very little turnover. “The overwhelming majority of our technicians stay for years,” says Jesson. “My VP of Sales, VP of operations, and IT Manager have all been with the company for over 10 years.” These numbers are impressive, as the company has only been in business for 13 years.

This model translates into his business philosophy: “treat your customers how you would want to be treated and everything else falls into place.”

When asked what’s so special about the Greater Philadelphia business community, Jesson claims its how hard working it is. “I demand a lot of hours from my employees and they work their 50+ hours a week without complaint,” he explains. “I see that kind of ‘can-do’ attitude with local partners I work with as well.”

Jesson’s top three tips for starting and/or operating a business here:

  1. “Put your customer’s first.
  2. Focus on the numbers. Have a report for every important driver of your business.
  3. If you’re not improving, you’re dying. Set aggressive yet realistic growth goals for your business and make sure you hit them. Also make sure your employees, as well as yourself, have educational opportunities and are able to grow as individuals.”

When asked what it means to be named an Excellence Award Winner, Jesson describes it as humbling. “I certainly did not decide to start a business for the recognition,” he says. “However when your company is honored among the best in the Philadelphia region you can’t help but feel a sense of pride for what you have helped build.”

Green Pest Solutions/Green Lawn Fertilizing hopes to grow between 13-16% per year, with plans to add 5-10 branches in the next 3-5 years and expanding staff to at least 50 people in that time span.

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